Left Brain vs Right Brain by Mercedes-Benz

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This series of artworks of Shalmor Avnon Amichay/Y&R Interactive advertising agency was part of a Mercedes-Benz advertisement campaign. The illustrations portrait the emotional ties between the two sides of the brain. The beautiful illustrated spreads show creativity, art and passion of the right brain vs the analysis, accuracy and logic of the left brain.

Tag line :

Left brain
I am the left brain.
I am a scientist. A mathematician.
I love the familiar. I categorize. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and language.
Realistic. I calculate equations and play with numbers.
I am order. I am logic.
I know exactly who I am.

Right brain
I am the right brain.
I am creativity. A free spirit. I am passion.
Yearning. Sensuality. I am the sound of roaring laughter.
I am taste. The feeling of sand beneath bare feet.
I am movement. Vivid colors.
I am the urge to paint on an empty canvas.
I am boundless imagination. Art. Poetry. I sense. I feel.
I am everything I wanted to be.

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