Booktography is fast becoming a viral fad all over the web. The best ones are those which seamlessly integrates the book’s cover with the live person. A dead person may also be used for the purposes of this meme but that’s rather macabre. Much like photobombs, and jumping-in-the-air photos; the originator of this concept is unknown, but the concept behind his/her creative idea will go on to spawn many more memes.
See more here.