Less is More – Minimalist Lego Ad by Jung von Matt

Lego is a quite simply a child’s toy. In the course of its seventy-odd years, it has evolved into a world wide phenomenon with several Lego-themed amusement parks and competitions popping up. Recently they commissioned Jung von Matt, a Germany-based advertising company for one of their many minimalist ads. The results are indeed on the spare side but anyone who uses just a bit of imagination could easily see the Lego characters for who they really are. Have fun guessing!









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