Jorge Rodríguez-Gerada is the founder of the New York Culture Jamming movement. He like to challenge the controls imposed on public space, the role models designated, and the type of events that are guarded by the collective memory. He does this by replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people. His large-scale murals avoid imposing a negative impact on the environment. They make the viewer take a long second look at a face that seems to be out of place on a wall, yet perfectly belong.
Check out his website.