Scientific Names – Typography by Kapil Bhagat
Kapil Bhagat is an India-based graphic designer who designed a series of clever typographic posters for Science Day. The minimalistic posters features the names of famous scientists written in such a way that shows their respective achievement or theory. Newton’s name dropped the red apple-like O; Rontgen’s name is a bright white against a stark black background, like an x-ray; and the O-within-a-C in Copernicus’s name – all clever ways to connect each scientist with their respective achievements using only their names.
See more of his work here.