Croc vs Lacoste – Clever Advertising Photogrphy by Joseph Ford

Joseph Ford was midway through getting his degree in French and Italian in Cambridge when he started taking pictures. He got his first big break as a photographer while doing some ads for TBWA Paris. His rapid rise through the ranks of advertising photographers can only be described as meteoric. These days, he can be found in exotic locales shooting ads for corporate clients. One of his more recent series is a feature for Sneakers magazine which had him pair up different sneaker brands with animals analogous to their logo. Lacoste vs crocodile was easy but Nike and Basics presented a bit more of a challenge. When not en route to a shoot or in Paris, Joseph lives in Brighton, UK.









Take a look at his site.