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 Home  »  Graphic Design  »  15 Famous Company Logos with Hidden Meanings

15 Famous Company Logos with Hidden Meanings

James Pond Graphic Design No Comments
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Sometimes, art is used to influence individuals on a subconscious level. This is a tactic often used in advertising, and embedding subliminal messages have been used in campaigns by Pepsi, to Palmolive. Company logos, however, sometimes tell a cleaner, more honest story. Take a look at a few of the below well-known logos, and see how they came to be.

 

Baskin Robbins logo
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Baskin-Robbins: If you look closely enough, you’ll see that the pink-colored parts of the BR say “31,” coincidentally the number of flavors they are famous for selling.

 

 

Beats logo
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Beats: This one is a little more subtle. Beats, a headphone retailer, is a division of Apple, and was founded by Dr. Dre. Their logo looks like a person wearing…well…headphones.

 

BMW logo
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BMW: A common misconception on the BMW logo is that the center quadrants represent airplane propeller blades, a shout out to the companies roots in aviation technology. It is actually a part of the Bavarian flag, an area in Germany where the company was founded.

 

Coca Cola logo
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Coca Cola: This one is purely a coincidence. The space between the letters “O” and “L” perfectly makes the Danish flag. Coca Cola recognized this happenstance, and used it in several marketing campaigns there.

 

Continental logo
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Continental: A world-famous producer of automobile tiers has a logo in which the first two letters make an automobile wheel. I bet you never noticed that one.

 

 

Evernote logo
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Evernote: It’s fairly common knowledge that elephants have terrific memories (Elephants never forget!), however the cool part about Evernote’s logo is how the elephant’s ear is folded over, in a manner similar to how people bookmark pages of a book they are reading.

 

F1 logo
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F1: The automobile racing logo makes great use of negative space, as the white are in between the “F” and the red stripes outline the number 1.

 

 

Hyundai logo
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Hyundai: Many think the “H” in Hyundai’s logo is merely for the automobile maker’s name, but the South Korean brand’s logo is actually a visual representation of two people shaking hands (presumably a client, and a company agent).

 

LG logo
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LG: Another South Korean company, LG’s logo is supposed to be a customer’s face, representing the company’s aspirations to maintain excellent human relations with their customers.

 

Toblerone logo
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Toblerone: Now I want chocolate. You probably didn’t notice this one, but there’s a silhouette of a bear hidden in the right mountain peak. This is a shout out to the fact that Bern, Switzerland, the city in which Toblerone is based, is sometimes called the “City of Bears.”

 

Toyota logo
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Toyota: The current Toyota logo was introduced in 1989, and hints at several things. First, it is a stylized image of a needle with a thread passing through it. This is a callback to the company past, as Toyota used to produce weaving machines. More importantly, though, is that the individual parts of the logo also spell out the company name.

 

Vaio logo
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Vaio: The famous computer division of SONY has a logo where the first two letters represent an analogue symbol, and the last two letters look like a 1 and 0, or a digital signal.

 

 

Adidas logo
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Adidas: The brand name, derived from its founder: Adolf Dassler has a logo that has always included three stripes configured such that it looks like a mountain. This uphill battle represents the challenges all sports athletes face and must overcome.

 

Amazon logo
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Amazon: The famous online retailer has a pretty subtle logo, too. The orange arrow looks like a smile, representing the happy faces of customers who can find everything they want on Amazon…from A to Z, which are coincidentally (or not coincidentally) the letters the “smile” connects.

 

Apple logo
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Apple: This famous logo was designed by Rob Yanov, who purportedly spent a whole week drawing apples, trying to come up with a simple way to depict its form and shape. Taking a bite out of the apple was a part of the process, when he suddenly realized that “bite” and “byte” were homonyms, which is why the Apple logo is of an apple with a bite taken out of it.

 

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